1ST LOCATE ® data cleansing

 

Data cleansing - correcting customer name and address records

We regularly assist our clients to maintain accurate postal and name records for their customers. We are able to correct en mass, customer records that either contain mis-spellings, poor or incorrect address or name data.

Although we do act as a first placement data cleansing agency, we also specialise in correcting address data that other cleansing companies have failed to correct. For severely corrupted name & address data, this can involve manually rebuilding addresses and on occasion, customer contact to ensure the accuracy of such data. Many organisations offer automated cleansing of address data which will achieve 80-90% accuracy or clean up. What about the remaining 10-20%? Often, the only way to successfully resolve these cases is to individually rebuild each address. Maintaining accurate data on your customers is prerequisite in today's legislative framework. We understand the importance of this and encourage our clients to maintain all customer address records in an accurate manner.

Poorly addressed records inevitably results in letters remaining undelivered, producing unnecessary postal and production costs. 1st Locate data cleansing will solve this problem and enable to you claim additional postal discounts from schemes such as the Royal Mail Mailsort facility.

We are even happy to appraise a trial batch of data free of charge, providing you with a comprehensive report outlining the quality and accuracy of your customer address data.

We also provide some of the most powerful direct marketing data NOW AVAILABLE.

Telephone 0113 297 7500 or complete the contact form here